Aldi, the German discount grocery chain, has announced plans to update the design of its U.S. stores. The company is working with Landini Associates, an Australian design firm, to carry out the overhaul. This marks the first major redesign effort in the American market in over a decade.

The collaboration between Aldi and Landini Associates has been developing for 14 years, though the new design rollout will begin in the United States. The redesign aims to refresh the store interiors and exteriors, focusing on customer experience and operational efficiency.

Details on the specific changes have not been fully disclosed. However, industry sources indicate the updates may include new lighting, shelving, and signage intended to streamline shopping and improve visibility of products.

Aldi operates more than 2,000 stores across the U.S. The updates are expected to be phased in over the next several years as part of the company’s broader strategy to maintain competitiveness in the evolving grocery market.

This redesign follows similar moves by other discount grocers seeking to attract a broader customer base through improved store environments. Aldi’s partnership with Landini Associates, known for their retail design work, indicates a long-term commitment to evolving the brand’s presence in the U.S.