Chef Hirohisa Hayashi has closed his longstanding namesake restaurant on Thompson Street, opening Soba Ulala in its place. The change, which took place in late March, brings a more casual approach to Japanese soba in the same Soho address.
The new menu centers on handmade soba noodles. Hayashi uses a blend of wheat flours sourced from upstate New York and Japan. At lunchtime this week, tables filled with office workers and neighborhood regulars ordering soba sets and donburi bowls. Prices for lunch sets start at $18.
Dinner service adds a few seasonal options. On a recent Wednesday, a cold soba dish with spring vegetables was listed alongside a small sake selection. Counter seating remains from the previous restaurant, now serving guests in a more informal setting.
Hayashi ran his namesake restaurant for over a decade before making the decision to focus on soba. According to staff, the shift follows increased interest in handmade noodles and lighter fare, especially as temperatures rise in late May.
Soba Ulala now operates six days a week, closed on Mondays. The changeover has drawn regulars from the former Hirohisa, as well as new diners seeking a quick meal in Soho.
Frequently Asked Questions
What happened to Chef Hirohisa Hayashi’s restaurant on Thompson Street?
Chef Hirohisa Hayashi closed his namesake restaurant and opened Soba Ulala in its place.
What is the focus of Soba Ulala’s menu?
Soba Ulala centers its menu on handmade soba noodles, using a blend of wheat flours from upstate New York and Japan.
How much do lunch sets cost at Soba Ulala?
Lunch sets at Soba Ulala start at $18.
What are the operating days for Soba Ulala?
Soba Ulala operates six days a week and is closed on Mondays.
Why did Chef Hayashi shift to a soba-focused restaurant?
Chef Hayashi shifted to focus on soba due to increased interest in handmade noodles and lighter fare, especially as temperatures rise.
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