A single Goldfish cracker, shaped more like a shark than the usual smiling fish, appeared on an online auction site last week. The current bid stands at $25,000 as of Sunday. The unusual snack was found by a Brooklyn resident in a standard package bought at a Sunset Park grocery.

Bidders began placing offers on Thursday, after the cracker was listed with close-up photos of its jagged edges. The seller described it as a ‘rare misprint.’ Most Goldfish crackers are uniform, stamped by machines at a Pepperidge Farm facility in Pennsylvania. Odd shapes occasionally appear, but few attract this kind of attention or price.

On Saturday afternoon, shoppers at a Key Food in Park Slope said they had never seen anything like it. ‘I might check my bag a little more closely,’ said a cashier on the evening shift. The original asking price was $1, but the listing was quickly shared across social media, driving the figure higher.

Pepperidge Farm, owned by Campbell Soup Company, has not commented on the auction. In previous statements about snack anomalies, the company has said their production process is tightly controlled but not immune to mistakes.

The auction is scheduled to close later this month. Whether the high bid holds remains to be seen.

Frequently Asked Questions

Why is a Goldfish cracker shaped like a shark being auctioned?

A Goldfish cracker shaped like a shark is being auctioned online because of its rare appearance as a misprint.

How much is the shark-shaped Goldfish cracker currently being bid for?

As of Sunday, the highest bid for the shark-shaped Goldfish cracker is $25,000.

Where was the shark-shaped Goldfish cracker found?

It was found by a Brooklyn resident in a standard package bought at a Sunset Park grocery.

Has Pepperidge Farm commented on the auction of the misprinted Goldfish cracker?

Pepperidge Farm, the maker of Goldfish crackers, has not commented on the auction.

When does the auction for the shark-shaped Goldfish cracker end?

The auction is scheduled to close later this month.

Editorial Transparency. A first draft of this story was produced with AI-assisted writing tools, then reviewed for accuracy and tone by the named editor before publication. More on our process: Editorial Policy.