KFC has opened a new restaurant on Eighth Avenue, near Penn Station, aiming to test a modernized approach to the brand’s longstanding formula. The location, which began serving customers this week, features a remodeled interior and menu items not found at other Manhattan outposts.

Company representatives have described the store as a testing ground. On Friday afternoon, a steady line of customers examined digital kiosks and a display of fried chicken sandwiches with updated packaging. Prices for combo meals began at $10.99, slightly higher than at other KFCs in the city.

The interior, stripped of the usual red-and-white memorabilia, uses neutral colors and communal tables. Staff uniforms have also been updated. According to a KFC spokesperson on site, the company is monitoring customer feedback before expanding any changes to additional New York locations this fall.

The new menu includes a spicier version of the original fried chicken and several plant-based options. Sides like mashed potatoes and coleslaw remain, but items such as mac and cheese now feature new seasoning.

KFC’s move comes as fast-food chains face pressure to adapt to changing customer expectations. With the autumn season underway, the company appears to be using Midtown’s commuter traffic to gauge the response to its latest direction.

Frequently Asked Questions

Where is the new KFC prototype store located in Manhattan?

The new KFC prototype store is located on Eighth Avenue near Penn Station in Midtown Manhattan.

What new menu items are available at the KFC prototype store?

The menu includes new items like a spicier version of fried chicken and several plant-based options.

How much do combo meals cost at the new KFC location?

Combo meal prices at the new location start at $10.99, which is higher than at other KFCs in the city.

What changes have been made to the interior design of the KFC prototype store?

The interior features neutral colors, communal tables, and updated staff uniforms, replacing the usual red-and-white memorabilia.

Will the changes at the KFC prototype store be expanded to other locations?

KFC is monitoring customer feedback at this location and may expand the changes to other New York locations this fall.

Editorial Transparency. A first draft of this story was produced with AI-assisted writing tools, then reviewed for accuracy and tone by the named editor before publication. More on our process: Editorial Policy.