Starbucks has added four new beverages to its mobile app menu. The drinks are themed around the 2006 film “The Devil Wears Prada.” These items are not available for in-store ordering and can only be purchased through the Starbucks app. The chain has not indicated whether the drinks will be permanent additions or for a limited time.
The new offerings appear to be a nod to Miranda Priestly, the film’s iconic character played by Meryl Streep. The drinks reportedly feature unique flavor combinations intended to evoke the movie’s fashion-forward and high-pressure atmosphere. Specific details on ingredients have not been broadly released.
This move follows a growing trend among major chains to create app-exclusive items. Starbucks has previously experimented with digital-only offerings to encourage use of its mobile ordering platform. The company has not disclosed sales targets or promotional plans tied to the new drinks.
The introduction of these themed beverages adds to Starbucks’ ongoing efforts to diversify its menu beyond traditional coffee offerings. Observers note that leveraging popular culture can draw attention but does not always translate into sustained customer interest. It remains to be seen how these drinks will perform in the competitive New York coffee market.
Customers interested in trying the new beverages must download or update the Starbucks app. The chain recommends ordering ahead due to availability constraints and limited-time status. Starbucks continues to balance innovation with operational consistency across its numerous city locations.