Sushiro, a major conveyor belt sushi chain from Japan, is set to open its first American restaurant in New York City this fall. The new location will be at 667 Eighth Avenue, near West 42nd Street, adjacent to the Port Authority Bus Terminal. The move marks the brand’s initial expansion into the U.S. market.

The Times Square restaurant will offer a range of sushi dishes served via conveyor belt, along with noodle soups and other menu items. Sushiro emphasizes affordable pricing as part of its concept. The chain is known in Japan for its high-volume, fast-paced service model, catering to a broad customer base.

Conveyor belt sushi has become more common in New York in recent years, with several smaller operators opening in various neighborhoods. Sushiro’s entry brings a large-scale international player to the scene, potentially increasing competition in the casual sushi segment.

The choice of Times Square, a heavily trafficked tourist and commuter hub, suggests the chain is targeting high foot traffic and a diverse clientele. Further details about the exact menu offerings and pricing in the New York location have not yet been released.

Sushiro’s arrival adds to the growing number of international food brands establishing a presence in New York City. It remains to be seen how the chain’s conveyor belt sushi concept will be received by local diners accustomed to a variety of sushi dining options.

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