A new bean subscription service is attracting attention among New York City’s home cooks this fall. Simpli, a company known for importing heirloom beans, now offers a monthly delivery program. Each shipment includes rare varieties like Gigante and Royal Corona beans, which have been showing up on dinner tables in Brooklyn and Astoria since the service launched this summer.

Shoppers at the Union Square Greenmarket on Monday morning discussed the rising cost of fresh produce. For some, shelf-stable beans are a practical alternative. A one-pound bag from Simpli costs $13, not including shipping. By comparison, standard dried beans at local supermarkets start at $2 per pound.

Simpli sources its beans directly from small farms in Greece and Italy. The company says its subscription aims to introduce customers to varieties not commonly found in U.S. grocery stores. Each order includes details on origin, cooking suggestions, and storage tips.

Interest in home cooking remains steady, especially as evenings get darker and temperatures drop. Some customers say the subscription encourages them to try new recipes. Others cite the convenience of having pantry staples delivered as a selling point.

For now, the service operates online only. Simpli representatives say they are monitoring demand in New York and may consider offering retail partnerships in the coming months.

Frequently Asked Questions

What is Simpli’s bean subscription service?

Simpli, a company known for importing heirloom beans, offers a monthly delivery program that includes rare varieties like Gigante and Royal Corona beans. Each order also includes details on origin, cooking suggestions, and storage tips.

How much does a Simpli bean subscription cost?

A one-pound bag from Simpli costs $13, not including shipping. By comparison, standard dried beans at local supermarkets start at $2 per pound.

Where does Simpli source its beans?

Simpli sources its beans directly from small farms in Greece and Italy. The company says the subscription aims to introduce customers to varieties not commonly found in U.S. grocery stores.

When did Simpli’s bean subscription launch in New York City?

The service launched this summer and has been showing up on dinner tables in Brooklyn and Astoria.

Can you buy Simpli beans in stores in New York?

Not currently, as the service operates online only. Simpli representatives say they are monitoring demand in New York and may consider retail partnerships in the coming months.

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